Clubhouse popularity decline reasons Russia 2021

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In a survey from February 2021, one half of Russian-speaking users of Clubhouse expected that the app would become less popular in the following six months due to a deteriorating content quality. At the same time, approximately 12 percent of respondents believed the popularity would not decline.

Possible reasons behind popularity decline of Clubhouse in the following six months among Russian-speaking users in 2021

Characteristic	Share of respondents
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Release date

March 2021

More information

Region

Russia

Survey time period

February 23-27, 2021

Number of respondents

565 respondents

Special properties

Russian-speaking audience of Clubhouse

Method of interview

Online survey

Supplementary notes

The survey was not aimed to be representative. The link to it was spread on social media and in a newsletter sent out to the contact database of three organizations that initiated the project.

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